Basic Series
  Designs List > Basic Series

One of the most successful marketing strategies is to offer a complete portfolio of products that will cover any demands from the final user. As you have seen in the previous section, with the Alpha Series your company will be able to cover the highest market segment with high performance customizable lenses. Now, with the Basic Series you will also have the chance to offer a basic product with an intermediate position in your portfolio, a product that could be offered to a less demanding clientele, so finally, you will have potential to satisfy different market segments with good quality products.

Basic Series is a group of progressive designs in several progression lengths that have been calculated using the Surface Power technology, this means no personalization. This calculation method provides the final lens with the power prescribed to the wearer without considering the different personalization parameters.

Design Name Technology Type Far Near Comfort MFH Available
BASIC SERIES Basic H40 Surface Power Hard 14, 16, 18, 20 mm
Basic H60 Surface Power Hard 14, 16, 18, 20 mm
Basic S40 Surface Power Soft 16, 18, 20 mm



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